Executive marketing & growth leadership
Growth grounded in commercial reality.
I connect customer acquisition, analytics, and revenue—building the strategy, teams, and operating systems that turn marketing investment into durable business growth.
How I lead
Executive range.
Operator depth.
The most useful marketing leaders can move between the boardroom and the operating detail without losing sight of either.
My background began in search and performance marketing, then expanded across analytics, customer experience, brand, enrollment, business development, and full P&L responsibility. I build strong specialist teams, ask informed questions, and keep decisions tied to customer behavior and financial outcomes.
Leadership focus
A full-funnel view of growth
Commercial strategy
P&L accountability, forecasting, investment choices, market development, and a clear connection between marketing activity and enterprise value.
Acquisition & lifecycle
Performance media, SEO/GEO, CRM, conversion optimization, and customer journeys designed as one connected growth system.
Analytics & experimentation
Measurement, attribution, testing, and operating rhythms that turn data into better decisions—not more dashboards.
Teams & transformation
Cross-functional leadership, specialist team development, agency governance, and the practical adoption of automation and AI.
Selected impact
Growth at meaningful scale
Three snapshots from roles where the mandate extended beyond channels to teams, customer journeys, and commercial outcomes.
01
AeroGuard Flight Training Center
Building the commercial engine for a growing aviation business
Held strategic and P&L accountability across Marketing, Enrollment, and Business Development. Built an integrated acquisition and CRM ecosystem, expanded programs and markets, and helped secure long-term B2B relationships.
- Outcome
- 5× student enrollment growth
- Scope
- 15–20 person cross-functional organization
02
University of Phoenix
Bringing acquisition, analytics, and the enrollment journey together
Led enterprise digital acquisition and analytics across search, display, and web measurement. Established a disciplined test-and-learn approach and partnered with product, engineering, and UX to improve the digital enrollment experience.
- Scale
- $60M+ annual media investment
- Performance
- 40% paid-search CPA improvement
03
Choice Hotels International
Protecting search equity through a major digital replatform
Guided the technical search strategy for a major website re-architecture and single-page application, aligning content, SEO, and paid search while the customer experience was rebuilt.
- Growth
- 30%+ YoY SEO program growth
- Responsibility
- $25M media portfolio
About
British educated.
US career built.
Phoenix based.
A career built by widening the lens.
I started close to the work—search strategy, campaign performance, and the mechanics of how customers find and choose a business.
That foundation shaped how I lead today. I am comfortable with the numbers and the technical questions, but I also understand that sustainable growth depends on people, positioning, customer experience, and commercial judgment.
My career spans higher education, aviation, hospitality, finance, and telecommunications, across large public companies and growth-stage businesses. I am currently completing an Executive MBA at Arizona State University and continue to explore practical applications of AI, automation, and emerging discovery behavior.
Start a conversation
Building the next chapter of growth?
I am open to thoughtful conversations about senior and interim marketing leadership, growth transformation, and organizations at an inflection point.
The email address in this private draft should be confirmed before public launch.